Small business web design tips
Most consumers search on the internet before even going in to a retail store. Sometimes it is their only stop: they research, compare and make their purchase online without even leaving their chair. It goes without saying then that for a small business website design to reach its potential market, it should definitely have an internet presence.
Small business website design owners do not often have a dedicated IT person on their staff - in the past this is the person who would be given the web design services job. It’s really good news then that there are now beginner-friendly web design packages on the market which are perfect for the small business owner’s to use.
If you can use a word processor you should be able to use most modern web design software. You simply type on the page as you normally would when constructing an email.
The tutorials provided with almost all web design services software suppliers take the novice through the process of building a website in a non-technical, easy to understand way. Having completed the tutorial, one is equipped with more than enough knowledge to launch straight into a web design build.
Not all web design software programs are easy to use. Small business website design owners do not need fully functional web design industry solutions due to the steep learning curve. One feature to look for is a WYSIWYG (What you see is what you get) editor. This simply means as you type on the page you see it in real time.
There will be expenses involved in producing your own website - you get nothing for nothing. Apart from the cost of the web design software (there are free website builders however they are more difficult to use or too basic in features), a small business (or an individual or a large company) will need to register a domain name (usually less than $10) and find a web hosting service (between $15.00 and $50.00 per month).
Getting a merchant account setup with someone like Paypal (free) is something small business website design owners should strongly consider. Having a third party handle financial transactions is always reassuring for consumers and takes away an administration burden. When an item has been purchased via your website, Paypal advises you, with delivery instructions so that you can fulfill the order or if it is an electronic delivery, this part can be fully automated.
In any small business time is money, and the time spent learning a new skill like web design with easy-to-use software must be seen as a good investment. It is possible to build multiple websites so that you can have a website network feeding a centralized business. This is ideal for multi-brand retailers and multi-branch operators. Having the ability to be flexible with your online presence will be an advantage to the savvy business owner.
Some web design programs are specifically designed to assist the business owner in becoming an internet marketer, and as your knowledge of web design improves, the more you will value search engine optimization and internet marketing tools. Having a correctly designed site map helps search engines easily match your website to the search requests.
Features to look for:
An active help desk to support you is very important. You will also need instructional videos to shorten the learning curve. Look for testimonials from other business owners to see how they have applied the web design software.
Hopefully after reading this you will arrive at the conclusion that a website is no longer a luxury - it is essential if you run a small business.